Bournvita

Cadbury Bournvita is a classic malted and chocolate drink mix, manufactured by Cadbury (a subsidiary of Mondelez International). It is one of the oldest and most popular brands in its category, especially in markets like India, Nigeria, and parts of Asia and Africa.

Product Description

Bournvita is a powdered mix designed to be consumed with hot or cold milk. Its core function is to enhance the taste and nutritional value of milk.

• Flavor Profile: A distinct blend of rich cocoa and malt, offering a comforting, slightly bittersweet chocolate taste that pairs well with milk.

• Form: A fine, dark-brown powder that dissolves easily.

• The Blend: The powder typically consists of cereal extracts (like barley and wheat malt), sugar, cocoa solids, and milk solids, enriched with a blend of essential vitamins and minerals.

Key Features and Claims

Bournvita is widely marketed as a partner in children's growth and development, often highlighting the following benefits in its various formulations:

• Enriched with Nutrients: Contains a "bundle of nutrients," including key vitamins (A, C, D, B-complex) and minerals (Iron, Iodine, Zinc, Calcium) to support physical and mental health.

• Supports Strength: Historically promoted with taglines emphasizing both physical and mental strength (e.g., "Tann Ki Shakti, Mann Ki Shakti" / "Prepare to Win").

• Aids Immunity: Specific formulations often call out nutrients (like Zinc, Iron, and Vitamins A, C, D) that contribute to the normal functioning of the immune system.

• Taste Factor: The enjoyable chocolate and malt flavor encourages children to drink more milk.

How to Prepare

Mix 2 heaped teaspoons (or as directed on the packaging) of Cadbury Bournvita powder with a cup of hot or cold milk. Stir well until dissolved and serve.

Important Notes (Consumer Information)

• Product Category: The product is categorized as a Malted and Chocolate Drink Mix (not an official "health drink" or "energy drink").

• Sugar Content: Consumers should note that, like most products in this category, Bournvita contains added sugar. Always check the packaging for the sugar content per serving.

• Allergen Warning: Typically contains Milk, Wheat, and Barley. Check the specific packaging for the full list of ingredients and allergens.